1. RAW_03_2000x_1428

    RAW - RETAIL WALK

RAW

Created for M GROUP in 2008

We have done

  1. Art Direction
  2. Identity Development
  3. Project Management
Gold Boy Design was asked by M Group to develop artwork for the annual fashion event Raw, held in Melbourne CBD. We created a unique identity and advertising campaign for both print and online. The identity solution was a literal interpretation of the word raw (an unrefined form) we aimed to give it a deconstructed look.

 

 

 

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